None of my business meme liquor: How to Make the Most Out of Google Business Profile Posts

In recent years, Google has made significant changes to its Google Business Profile (GBP) feature, particularly for businesses with multiple locations. The pandemic and ongoing requirements for chains to update health and safety measures and opening times have further impacted how GBP posts are managed.

For instance, Google used to restrict organizations with multiple locations from creating GBP posts en masse. However, in late 2021, the search giant made 'What's New' and 'Events' posts available to listings in lodging categories. Unfortunately, 'Special Offer' posts remained unavailable, causing frustration among high-profile industries like hotels and lodgings.

GBP Posts are not a feature available to all businesses, just like Google Products. When you notice changes to Google's literature, it can give you a clue about the direction they're heading with this feature. So, keep an eye out!

So, which business types are eligible for GBP Posts? According to Google, these posts can be used to promote offers, events, and general news/update items. They typically contain images or videos, text, and links.

As a multi-location business, chain, or single-store owner, you're in the right place if you want to maximize your use of GBP Posts. After all, this feature is an excellent opportunity to gain eyeballs, clicks, and customers!

In this guide, we'll provide you with valuable insights and best practices for making the most out of Google Business Profile Posts. With regular updates on how GBP posts are populated, available businesses, display across devices, and functionality changes, it's essential to stay informed.

GBP Posts were first rolled out by Google in 2017 as a way for businesses to share announcements, offers, new or popular items, and event details directly with customers. Today, they're an excellent marketing tool to connect with existing and potential customers through Business Profiles on Google Search and Maps.

By bookmarking these resources and staying up-to-date with changes from the horse's mouth, you'll be better equipped to leverage GBP Posts for your business success. So, let's get started!